Anubhav
Founder
Hybrid athlete and HYROX racer who builds plans that keep you moving.
Coaching for real lives
Online fitness coaching, built around the life you already have.
Personalised programmes, a real coach in your corner, and monthly check in calls that keep it working. Train at home, in the gym or on the road, at any level, anywhere in the world.
Coached personally by Anubhav and Anuj, two brothers and lifelong athletes.
Founder led coaching·ACE certified head coach·Coaching since 2020·Coaches in Dubai and London
The Fit Activate way
Coaching that actually fits you.
No templates. No app pinging you to close a ring. A real coach who builds your plan and adjusts it as your life changes.
01
Built for you
Every programme written from scratch around your goals, schedule and equipment.
02
Real accountability
Weekly support and a monthly check in call with your coach, not an algorithm.
03
Moves with your life
Home, gym or travelling for work, your plan comes with you.
The process
How coaching with Fit Activate works.
01
Book an intro call
We talk about your goals, schedule and life.
02
Get your custom programme
Written from scratch for you.
03
Train with support in the app
Your coach reviews your training and stays in touch weekly.
04
Check in every month
A real call to review progress and adjust the plan.
Who it is for
Wherever you are starting, we meet you there.
Brand new to training or chasing a personal best, your programme starts where you are and builds from there. Beginners rebuilding a routine, busy professionals staying strong and pain free, and hybrid athletes training for a HYROX start line all coach with us.
The Fit Activate community
More than a plan, a community you train with.
Our clients race HYROX, chase medals and hit goals they once thought were out of reach, and they do it together.
Built by athletes who compete
From your first session to the HYROX start line.
Our coaching is led by athletes who train and race themselves. If you want to build a real engine, blend strength and conditioning, or arrive at a HYROX start line ready, we have done it and we coach it.
Meet the coaches
The coaches behind your plan.
Anuj
Head Coach, ACE Certified
Focused on form, mobility and staying pain free, and the one who keeps you honest on your monthly check in call.
Two brothers, one mission, coaching online worldwide.
Trustpilot reviews
What our clients say.
I started with Fitactivate to train for two Hyrox races, and it's ended up becoming a permanent part of how I train. What's kept me on the program long after those races were done is how personal it actually feels — my weekly plans are built around where I am that week, not a generic template, and having them tracked on Training Peaks makes it easy to see exactly what's working. My trainer, Anubhav, checks in with me every month, and those calls have made all the difference — he adjusts the plan based on what's realistic for my schedule, not just what looks good on paper. That kind of ongoing, responsive coaching is rare, and it's the reason I've stuck with Fitactivate well beyond the two races that got me started.
Nakul Rajaram
Verified review on Trustpilot
I've been training with FitActivate for almost 3 years now and couldn't speak more highly of them! The training plans have kept me motivated and on track, and gotten me fitter and stronger! They also helped me get back into running again and complete a fitness event (Deka Fit)! Also appreciate their support as I've navigated through injuries - all round fantastic trainers!!
Archana Krishna
Verified review on Trustpilot
I've been with FitActivate for 2 years now and it has been one of the best decisions I've made. They got me from 0 to 1, from someone who couldn't workout consistently, into someone who has been working out consistently for 2 years. The team focuses on your lifestyle and then brings in the right program to help you achieve your goals. They regularly talk to you and keep you aligned to the goal, and educate you on your body. Anuj and Anubhav are motivated to get you on your journey. Highly recommend
Paaras Belandor
Verified review on Trustpilot
Common questions
Common questions.
A qualified coach builds you a personalised training programme, then guides and adjusts it as you go, all delivered online. You get the structure of a plan and the accountability of a coach, without needing to be in the same room.
An app hands you a template and leaves you to it. With Fit Activate a real coach writes your plan around your life, checks your form, answers your questions, and adjusts your programme every month.
Yes. We coach all levels. Your programme starts exactly where you are and progresses at your pace.
Yes. Our coaches are hybrid athletes and HYROX racers, and we build plans for everything from your first race to a faster finish.
Either works. Your coach builds your programme around the equipment you have, whether that is a full gym, a few dumbbells at home, or a hotel room while you travel.
We coach clients worldwide, with coaches in Dubai and London. Everything is delivered online, so your location is not a barrier.
You and your coach review your progress, talk through training, recovery and life, and adjust the plan so it keeps working around you.
Let us build your plan.
An intro call to understand your goals, your schedule and your life. No pressure, just a clear next step.